Urban by Blockpool

Bringing communities together, artists closer to their audiences, and businesses closer to their customers, all while interacting with them on a level that has never been seen before. 

Urban allows loyalty programs to be created that can automatically reward their members in real time with tokens that can be redeemed within the eco-system, or in some cases outside of the private chain. 

The product also revolutionises the age-old triangular relationship of brands, content and consumers to establish an innovative new marketing concept. The simple act of 'action and reward' has never been more powerful.

Urban @ SXSW 2018

Our urban product was demonstrated at the SXSW music, film and interactive festival in Austin, Texas (2018)


This example is demonstrating the ease of which blockchain tokens can be used in the real world. It uses the value and immutability of blockchain along with custom Geo-Location functionality to bring the power of blockchain creativity to everyone


This innovative concept can be applied to any event or initiative driving real value for brands, sponsors and promoters

Our urban product was demonstrated at the SXSW music, film and interactive festival in Austin, Texas (2018)

This example is demonstrating the ease of which blockchain tokens can be used in the real world. It uses the value and immutability of blockchain along with custom Geo-Location functionality to bring the power of blockchain creativity to everyone

This innovative concept can be applied to any event or initiative driving real value for brands, sponsors and promoters


In the SXSW proof of concept the app was used to trigger location based rewards around venues in Austin whilst at the same time allowing users to reward artists based on their experiences.

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